Getting better at delivering exactly what the customer wanted was paramount for loyalty, delivery & growth.

Software Development is a fast-paced, highly dynamic environment. Coming from electronics manufacturing, I had a sense of how intense the work can be. “We want to double our business,” my client said. What does Sales have to do differently? How can we ever keep up with that kind of growth, knowing delivery is suffering from today’s work? How do we look after our people? These are questions we set out to answer.

We examined the process around the sales funnel, focusing on the desired areas of growth. We simulated the development process on a tabletop so everyone could see what was happening and what needed to happen. This we knew was going to make or break the growth plan. We dug into the biggest problem, “The customer isn’t ready, that’s why we can never deliver on time! How can we change that?”

We dug deeper. Simply put, the customer wasn’t ready for what we wanted to deliver which was different from what they were expecting. Ever order a new car expecting 2 doors to be given a 4-door? Sometimes even “the car” was missing 2 wheels. That’s what it felt like from the customer perspective. There was a disconnect between what they thought they might get and what the code was designed to do, resulting in much rework, scope creep, and delays.

Getting better at delivering exactly what the customer wanted was paramount for loyalty, delivery & growth. And they did get better. They kept their eye on it all the time. Through innovative thinking and rapid experimentation. They doubled business in half the time and added a handful of people to do it.
 
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Figure One: A portion of a table-top SIPOC of the design process
 
Getting better at delivering exactly what the customer wanted was paramount for loyalty, delivery, and growth. And the situation did improve. Through better time tracking combined with innovative thinking and rapid experimentation, the client successfully doubled business in half the time and only added a handful of people to do it.
 
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Figure Two: Physical display of status of work-in -progress

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